Research and analysis
Help to Save customer experience
Research into the experience of HMRC's Help to Save customers.
Documents
Details
This report includes findings from a quantitative survey undertaken between December 2020 and January 2021 and qualitative in-depth interviews with Help to Save account holders, held in March 2021.
The research explored:
- the demographic of Help to Save customers
- satisfaction with, and understanding of, the scheme
- customer experience
- changes in behaviour and attitudes towards saving
On this page you can read:
- the final report
- data tables showing detailed breakdowns of findings from the quantitative survey
Published 2 September 2021