Payroll Giving - Success Stories
See examples of the difference that Payroll Giving has made for charity and some first hand experiences from donors, by clicking on any of the links below:
Save the Children is the UK's leading international children's charity working to create a better world for children. They work in 70 countries, including the UK, helping the world's most disadvantaged children.
Save the Children introduced its Payroll Giving scheme in 1987 and, after steady growth, this year 12,894 employees from 1329 organisations will contribute £900,000 to support their vital work. The long-term commitment of payroll givers enables Save the Children to plan their continuing work with children, their families and communities, more effectively.
Payroll Giving is extremely cost effective to administer. For the employer, Payroll Giving is also easy to administer after the initial set-up and often organisations support their employees by matching their donations or by paying the small administration fee. For the employee, Payroll Giving is a tax effective way to commit funds to Save the Children, or other charities, on a regular basis.
Save the Children promotes Payroll Giving direct to its corporate supporters. In addition, they have worked successfully with two professional fundraising organisations, Sharing the Caring and Charity Link, to reach a wider audience. Save the Children receives donations from a wide range of companies, from those with less than a hundred staff to major organisations employing over 100,000.
Save the Children's payroll givers are kept informed about the charity's important work with children via Payroll Giving News, which also contains information about tax rate changes and charitable giving.
Help the Aged consider that Payroll Giving is the most painless of all the tax effective methods of giving in terms of administration. Because the gift is deducted before tax, it dispenses with the need for the charity's administration team to go through the process of claiming the tax back on each donation.
Payroll Givers are loyal donors. On average they sustain their gift for anything between 3 and 5 years, providing regular, committed income which enables the charity to plan for the future. This longevity of giving means that the fund ratios on donations are extremely cost effective, at an average of 9% per donor.
In a recent donor survey, the charity found that the scheme is extremely popular with donors too. When asked what they thought about the scheme, comments included:
"It's totally efficient and effortless for the contributor. Like most people I only look at my net salary so it's not something I need to budget for."
Kate, an employee of Marks and Spencer
"I have been giving to Cancer Research through the Payroll Giving scheme at work since 1990. As it's taken directly from my salary it means I know that they are getting a regular donation without relying on me to remember! It's tax efficient too, so it's even better news for them and me."
"Last year my daughter was diagnosed with epilepsy so I decided to start donating to the British Epilepsy Association as well. All I had to do was let the payroll department know to include this additional charity, and then fill in a form to tell the Payroll Giving agency nominated by our payroll department where to send the money. As I'm also setting up a local branch for parents of children with epilepsy, I know the money I'm donating can make a real difference as it's regular and reliable - which is so important for charities."
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