Payroll Giving - Promotion Tips
The more you can do to promote Payroll Giving, the more successful it will be. Ask for permission from an employer to speak to their staff, or to run a campaign with them. Alternatively why not employ the services of a Payroll Giving professional fundraising organisation (PFO)? Whichever route you take, here are some tips to make sure you get the most out of Payroll Giving.Set goals and objectives
Know where you want to get with the campaign. That way you can measure how well you are doing and to whether you need to make more input. Think about the number of employees you'd like to get involved as much as the amount of money you'd like to raise.
Company backing
Ensure you have support from the company directors or higher management. Consider also that even if you, the charity, are the driving force behind the campaign, the company HR or payroll department should possibly be the face of it. It is vital that employees do not feel pressurised into giving.
Face to face publicity
As well as sending round information by flyer and newsletters, it is important to have face to face contact with potential donors and provide the opportunity for an interactive forum. This can be done in the form of a group presentation or one to one. The method you use should depend on the organisation in question - which do you think they would respond to best?
Communications
Talk to the company about the forms of communication that their employees respond to best. You might choose to produce flyers or leaflets, posters, brochures about your organisation, or you could decide that existing company newsletters or intranet are the better routes of communication.
Do it yourself
One of the best ways to learn about Payroll Giving is to contract as an employer and offer the scheme to your own staff. You may not get many new donors to your scheme, but it will serve a number of other purposes. It will raise awareness of the scheme and how it works amongst your staff, and it will act as a good training method for your fundraisers, allowing them to work on their promotional skills without the added pressure of meeting the expectations of a corporate client. What's more, it sends out a positive image to other employers about the benefits and simplicity of Payroll Giving.
Donor relationship building
Payroll Giving provides a great opportunity to work on donor relations. Sending out an initial thank you letter as people join the scheme is a good way to start the relationship. Giving donors regular (but not too frequent) feedback in the form of newsletters ensures they feel that their contribution is valued and worthwhile. Newsletters are also a great medium for educating donors in greater depth about the work of your organisation.
Using a Payroll Giving professional fundraising organisation
Payroll Giving professional fundraising organisations or PFO's are commercial organisations that promote Payroll Giving for various charities; they are paid a fee by the charities if support is generated. A Payroll Giving PFO has a portfolio of charities that it represents and promotes to organisations. Most try to have a portfolio that reflects a cross-section of causes. Whilst there can be some initial outlay, the benefits, once realised, can be steady and reliable. We recommend that you speak with a number of Payroll Giving PFO's before signing up with one. Also get references from those employers who have had PFO's in their organisation and from those charities who are using them. For more information see Payroll Giving Organisations.
Enthusiasm and commitment
... In everything you do!
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