Where an attempt is made to enhance permanently the sales potential of retail outlets, for example, by securing a relaxation of the licensing laws, then, exceptionally, a deduction may be allowable if the expenditure forms part of a continuous campaign to promote trade. (See Cooper v Rhymney Breweries Ltd [1965] 42TC509).
No deduction is to be allowed in respect of-
As regards legal etc expenses of applications for licences for licensed houses, see BIM61405.