BIM45065 - Specific deductions: entertainment: gifts: overview
Treat gifts in the same way as business entertainment
Business gifts are not allowed as a deduction against profits. The legislation is contained in ITTOIA05/S45 for individuals and partnerships and CTA09/S1298 for corporate entities, which treats gifts in the same way as business entertaining expenditure.
A gift is something that is given to a person without receiving anything in exchange. It is offered voluntarily and without any expectation of a return. An example of this would be gifts provided for potential customers who take a test drive in a new car - there is no obligation to buy the car and so nothing has been given to the trader in return for the gift.
Gifts may also arise where goods or services are supplied at less than the cost to the trader. For instance, a hotel might offer meals to its suppliers at a nominal charge. Here the difference between the cost of the meal and the price paid as a non-allowable gift. By contrast, if a baker reduces the price of fresh bread at the end of the day, this is a normal commercial transaction (as the bread will be worthless by the next day) and the cost is allowed in full.
Even if the recipient of the gift has provided a service to the trader, you should give no deduction unless it can be shown that the trader was under some contractual obligation to offer the gift. It is not unusual, for instance, for organisers of meetings or conferences to send small gifts, such as hampers or tokens, to speakers after the event. However, if the provision of a gift was not one of the conditions upon which the speaker agreed to attend, then the gift is treated as business entertainment expenditure, and the cost disallowed.
In some instances, something that appears to be a gift may actually be a part of a sale to a customer. A bunch of flowers presented to a customer who has just purchased a new car would effectively have been paid for by the customer - it is a part of the cost of the car. Similarly, gifts offered to customers who purchase a certain level of goods are really discounts on sale and not business gifts. Gifts of this nature are not disallowed under Section 577.
The legislation only refers to expenditure incurred. A trader may supply goods at a discount but, so long as the original cost has been covered, you should not treat the profit foregone as a business gift.
