The nature of the points made in the company’s public
utterances is important, but may not be decisive. Defence documents
issued to existing shareholders will almost invariably argue that
the price offered for the company’s shares is inadequate.
But, the company may contend that the maintenance of shareholder
loyalty was simply a means to the end of preserving the trading
operation. And to that end it was necessary to emphasise issues of
price.
Conversely, any submissions to the Competition Commission
(formerly the Monopolies and Mergers Commission) will tend to
emphasise the threat to the company’s trade posed by the
acquirer; for example the latter may be characterised as an
asset-stripper. Again, however, such submissions may be no more
than a means to the end of ensuring that there is no change in the
ownership of the shares.
You need, therefore, to identify those statements of purpose, which are no more than tactical points made in the take-over battle and to penetrate deeper to the true purpose(s) of the directors in authorising expenditure to resist the bid.
As well as the circulars sent by the target to its shareholders you should critically examine:
There are other sources relevant to the purposes of the bidding
company apart from their portrayal by the potential target. The
bidder’s own public statements and bid literature, including
circulars sent to the target’s shareholders, will be of
interest. So will be the perceptions of financial commentators at
the time. These will reflect the way the bidder has managed any
other acquisitions.
The outcome of the bid can also be relevant. If, for example,
the target subsequently recommends a higher offer from the same
bidder, is the contention that its sole purpose in incurring the
initial expenditure was to protect its trade plausible? Where an
offer from a third company, possibly a ‘white knight’,
is accepted, are the grounds for so doing compatible with the
alleged trade purpose in fighting off the first bidder?