The Child Trust Fund Logo
Origin of the logo
The Child Trust Fund logo comprises the building block motif
and the Child Trust Fund wording. It is designed to be an
easily
recognisable icon that identifies the Child Trust Fund and embodies everything
that it stands for.
The building blocks:
- Are simple and easy to recognise
- Have resonance with children and the nature of the Child Trust Fund product
- Are a metaphor for educating children about savings and building for their future
Logo orientation
The Child Trust Fund logo comprises the building block motif and the Child Trust Fund wording. These elements should not be used separately. The CTF logo should always stand alone when used in conjunction with other logos or branding devices. It must not be altered, split or redrawn in any way.
It is provided for use in range right, range left and centred formats and is available in 4 colour and black and white versions
 |
||
| 4 colour vertical Centered
|
||
 |
 |
|
4 colour Range Right
|
4 colour Range Left
|
|
 |
||
Black & White
vertical Centered |
||
 |
 |
|
Black & White Range
Right
|
Black & White Range
Left
|
|
