The Child Trust Fund Logo

Origin of the logo

The Child Trust Fund logo comprises the building block motif and the Child Trust Fund wording. It is designed to be an easily recognisable icon that identifies the Child Trust Fund and embodies everything that it stands for.
The building blocks:

• Are simple and easy to recognise
• Have resonance with children and the nature of the Child Trust Fund product
• Are a metaphor for educating children about savings and building for their future

Logo orientation

The Child Trust Fund logo comprises the building block motif and the Child Trust Fund wording. These elements should not be used separately. The CTF logo should always stand alone when used in conjunction with other logos or branding devices. It must not be altered, split or redrawn in any way.

It is provided for use in range right, range left and centred formats and is available in 4 colour and black and white versions

4 colour vertical Centered
4 colour Range Right		4 colour Range Left
Black & White vertical Centered
Black & White Range Right		Black & White Range Left