Using the black and white logo

When producing black and white artwork where the Child Trust Fund logo appears on a solid, tinted or photographic background, please ensure the composition works in such a way that the logo is clearly legible and positioned prominently in an unobstructed part of the artwork (see examples below). Centred vertical, range left or range right horizontal logos are available.

Positive on white background

Positive on tinted or photographic background

Note: maximum tint allowance 30% of a solid colour. Block faces should be white. Logo should always be prominent and legible

Reversed out of black background

Image: 37K

If you have any queries about how the logo can be used, please e-mail helen.fielding@ir.gsi.gov.uk or katie.foreman@ir.gsi.gov.uk

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