Backgrounds for the logo
Plain coloured backgrounds
When producing artwork where the Child Trust Fund logo appears on a solid coloured background, please select a colour that ensures the logo is clearly legible.
Green, red and yellow backgrounds which are too similar to the building blocks that make up the logo should be avoided as the shapes of the blocks are less obvious against these backgrounds. However, a tint of these colours is acceptable.
Suggested background colours
Bold, bright colours, although very appealing to small children, can prove difficult from a legibility point of view so in the advertising campaign the colours have been toned down to have a closer affinity with children’s clothes rather than their toys.
Photographic backgrounds
When producing full colour artwork where the Child
Trust Fund logo appears on a photographic
background, please ensure the composition works in such a way that the logo
is clearly legible and
positioned prominently in an unobstructed part of the image (see examples below).
You have a choice of using the vertical, range left or range right horizontal CMYK logo, never use black and white logo for coloured artwork.
A reversed letter version of Child Trust Fund logo can be used in conjunction with darker backgrounds.
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