How VAT applies to fundraising events

Some fundraising activities are taxable business activities, so they're liable for VAT. However, charities and some other not-for-profit organisations get special VAT treatment for certain fundraising events. So, you may be exempt from charging VAT on supplies made at such events, if they meet certain conditions.

This guide explains what organisations qualify for this special VAT treatment, and what conditions fundraising events have to meet to be exempt from VAT.

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Organisations that benefit from the VAT exemption for fundraising

When your organisation holds an event to raise funds you will normally make taxable business supplies and your income may be liable to VAT - for example, admission charges, sales of goods, catering, and so on. However, there is a VAT exemption for specific types of fundraising events held by certain types of organisation. For more information on what counts as a taxable business supply, see our guide ‘How VAT applies to charities and not-for-profit organisations’ in the ‘More useful links’ section.

In order for your fundraising event to qualify for exemption from VAT, you have to be one of the following types of organisation. If you don't qualify for the exemption and you hold a fundraising event and the turnover takes you over the annual VAT registration threshold you may need to register for VAT if you haven't already.

Find out more about whether you need to register for VAT

A charity

To apply the VAT reliefs and exemptions available for charities your organisation must hold evidence that it is registered with the Charity Commission for England and Wales. If it is not registered with them - for example, if it is exempt from registration with the Charity Commission or is a Scottish or Northern Ireland charity - then it must have evidence that it has been formally recognised as a charity by HM Revenue & Customs (HMRC) for tax purposes.

A branch of a charity may or may not be a separate charity to which the exemption applies - this will depend on how the branch and its parent are set up.

Find out about how to apply for recognition as a charity for tax purposes

A body connected with a charity

A body corporate which is wholly owned by a charity and whose profits - from whatever source - are payable to a charity. For example, a charity's own trading company can hold fundraising events on behalf of the charity.

Qualifying bodies

In addition to charities, the following bodies may also qualify for the fundraising exemption:

  • trade unions and other staff associations
  • professional associations
  • associations for the advancement of knowledge etc
  • associations for making representations to government on business and professional interests of members
  • bodies that have objects that are in the public domain and are of a political, religious, patriotic, philosophical, philanthropic or civic nature
  • non-profit-making bodies established for the principal purpose of providing facilities for people to take part in sport or physical education
  • certain non-profit-making cultural bodies managed and administered on an essentially voluntary basis by persons who have no financial interest in its activities

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Events that qualify for the VAT exemption

Not all fundraising events qualify for exemption from charging VAT.

A fundraising event is an event clearly organised and promoted primarily to raise money for the benefit of your charity or qualifying body. People attending or participating in the event must be aware of its primary fundraising purpose. Therefore events primarily organised for another purpose, such as an annual general meeting, do not qualify.

If an event qualifies for the VAT exemption, then the exemption is mandatory. You can't charge VAT on supplies that are normally taxable at the standard rate, and you therefore won't be able to recover any VAT you pay out on purchases you make in connection with them.

However, goods that are normally zero-rated, such as brochures, books, children's clothing etc, can still be zero-rated even when sold at a qualifying event. This means that if you're VAT registered you can recover the VAT you pay out on purchases relating to those zero-rated sales.

Primarily to raise funds

The event must be organised and promoted primarily to raise money for the benefit of your charity or qualifying body. Social events, such as events that form part of a social calendar for members, but which incidentally make a profit, do not qualify for the exemption.

Non-recurring nature

An 'event' is a one off - not an ongoing activity. Activities of a semi-regular or continuous nature, such as the frequent operation of a shop or bar, are not ‘events’. The relief is not intended to exempt normal trading activities from VAT.

Limit on the number of events

For VAT exemption to apply, you can't hold more than 15 events of the same kind in your financial year at any one location. If you do, then none of the events qualifies for the VAT exemption, not even the first 15.

If you’re organising a joint event, then as long as all the participants are either charities or qualifying bodies, and none of the participants has exceeded their limit of 15 events at that location in their financial year, then the event can be exempt.

Where an event, such as a concert, is repeated on successive evenings, then each performance counts as a separate event. A single event that takes place at the same location for more than one day, such as a golf tournament, is accepted as one event.

Fundraising events, such as coffee mornings - where the gross takings from all similar events are no more than £1,000 per week - don’t count towards the 15 event limit. However, if that figure of £1,000 is exceeded in any week, then every event held that week counts towards the 15 event allowance. (Note that the £1,000 limit applies to the gross income of the event before you deduct any costs, such as the hire of a room.)

If you carry out activities like these more than once or twice a week then they’re likely to be trading activities (rather than ‘events’) and therefore would not be eligible for the exemption in any case.

At any one location

'Location' means held in the same place. Similar kinds of events held in different locations would qualify for exemption provided all other conditions were met. For example, 20 balls held by a national charity each in different towns in the same financial year would all qualify for relief.

Clearly, events that need to be held on special premises, such as a sports ground, swimming pool or theatre, are easy to define. Each of these will be accepted as a different location.

If the event is held in a complex of cinemas, theatres or concert halls, the location is the specific cinema, theatre or concert hall in which the fundraising event takes place. However, if you have an arrangement such as weekly car boot sales each held in different, but adjacent fields, HMRC would have to consider whether that could potentially distort competition before we decide whether to allow them as different locations.

Typical events

The following are examples of different kinds of events that may be held for fundraising purposes:

  • a ball, dinner dance, disco or barn dance
  • a performance - such as concert, stage production, and any other event which has a paying audience
  • the showing of a film
  • a fete, fair or festival
  • a horticultural show
  • an exhibition - such as art, history or science
  • a bazaar, jumble sale, car boot sale, or good-as-new sale
  • sporting participation - including spectators - such as a sponsored walk or swim
  • a sporting performance
  • a game of skill, a contest, or a quiz
  • participation in an endurance event
  • a fireworks display
  • a dinner, lunch or barbecue
  • an auction of bought-in goods - an auction of donated goods is zero-rated anyway if you're a charity
  • an event in conjunction with another event, such as a charity fundraising auction marquee at a sporting event

This is not an exhaustive list.

Find out more about what qualifies as a fundraising event in Help Sheet Fundraising events: Exemption for charities and other qualifying bodies

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Income that qualifies for the VAT exemption

Even if your event qualifies for the fundraising event exemption, not all income relating to the event is necessarily exempt.

Event income that qualifies for the VAT exemption

If your event meets the conditions for exemption, then the following income from the event will be exempt from VAT:

  • all admission charges
  • the sale of commemorative brochures (but these may be zero-rated, see below)
  • the sale of advertising space in those brochures (but this may be zero-rated, see below)
  • other items that you sell such as mugs, pens etc
  • sponsorship payments directly connected with a qualifying event

These examples are not exhaustive.

Where items are normally supplied zero-rated - that is they're taxable for VAT, but the VAT rate is 0 per cent, for example programmes and children's T-shirts, these can be zero-rated rather than exempted - see below.

Goods you sell at an event that can be zero-rated

You can zero-rate the sale of goods and services that would normally be zero-rated even though you sell them at an ‘exempted’ fundraising event. This means that if you are registered for VAT, you can recover any VAT you paid out on purchases directly relating to the supply of those goods because they’re taxable (although zero-rated). You can't recover VAT you pay out on purchases that relate to your exempt supplies.

Examples of zero-rated items are:

  • the sale of donated goods by a charity
  • certain foodstuffs
  • certain printed matter (for example books, magazines, brochures)
  • young children's clothing
  • the supply of advertising time or space to a charity
  • any other goods that qualify for zero rating

Find out more about the different rates of VAT that apply to different types of goods and services

Income that does not qualify for the exemption

Commemorative goods and souvenirs sold for a period after the qualifying fundraising event will not be exempt from VAT. For example:

  • video and audio recordings of the fundraising event sold after the event has taken place will be standard-rated
  • surplus commemorative items such as adult T-shirts, mugs, etc will be standard-rated
  • commemorative programmes will remain zero-rated
  • children's T-shirts will remain zero-rated
  • donated goods for sale may still be sold VAT- free provided the normal conditions are met

Income paid to a professional fundraiser or agent

If you use a professional fundraiser or agent and they charge or retain any part of the gross receipts, this is consideration for agency services and the charge will be subject to VAT. This applies even if the amount is less than or equal to the cost of arranging the event.

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Income from events that doesn’t qualify for VAT exemption

If a fundraising event doesn't qualify for exemption, you have the option of setting a basic minimum charge - on which you have to account for VAT - and then inviting people attending the event to contribute a voluntary donation on top.

The extra contributions will be outside the scope of VAT only if all the following conditions are met:

  • it is clearly stated on all publicity material, including tickets, that anyone paying only the minimum charge will be admitted without further payment
  • the extra payment does not give any particular benefit - for example, admission to a better position in the stadium or auditorium
  • even if you indicate the level of donation that you'd like to receive, it's made clear to the ticket holders that it’s up to them how much extra contribution they make - if any
  • for film or theatre performances, concerts, sporting fixtures etc, the minimum charge is not less than the usual price of the particular seats at a normal commercial event of the same type
  • for dances and similar functions, the total you raise from the minimum charges - that is, the portion on which you have to account for VAT - is enough to cover your total costs in organising the event

If the publicity material for a fundraising event suggests that those paying a recommended extra amount are more likely to be admitted than those paying merely the basic ticket price, then the extra amount becomes part of the consideration for a supply of services, rather than a donation, and as such is subject to VAT at the standard rate.

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Evidence to show that the event qualifies for exemption

There is no single document that you must hold to demonstrate that the event was organised primarily to raise funds. Minutes of meetings, costing and similar documents should show that the main purpose for holding the event is to raise funds for charitable purposes or a qualifying body's own benefit.

The event must be promoted in such a way that those attending the event are aware that its main purpose is to raise funds. Publicity material, tickets etc, should therefore clearly refer to fundraising. For example:

  • 'fundraising for'
  • 'in aid of'
  • 'help us to build'
  • 'help us to raise money for'

Examples of publicity material, tickets etc, should be retained to support evidence of exemption.

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Sponsored events and charity challenge events

Income from sponsored events - such as sponsored walks, swims etc - may meet the fundraising exemption if you are a qualifying body and the event meets the conditions explained above.

However, some fundraising events - sometimes known as charity challenge events - do not qualify for the fundraising exemption if they include any of the following:

  • a package of both travel and accommodation
  • bought-in accommodation
  • more than two night’s accommodation from a charity’s own resources

The fundraising exemption only applies to events organised by you, as a qualifying body. Many events that individuals take part in to raise funds for charity will not meet the conditions for exemption - for example, a commercially organised sports event such as a marathon or triathlon.

Often, a charity will pay for places within a commercially organised event, and then offer those places to individuals. However, if you allow individuals to take part in the event regardless of the amount they raise, you don't charge a registration fee and the individuals do not receive any benefits in return, the monies they raise can be treated as a donation and outside the scope of VAT.

If an event does not meet the conditions for the fundraising exemption and you do make supplies (providing goods or services for a charge) your supplies will be subject to their normal VAT liability.

Benefits given to participants

If you provide benefits to the participants, such as bikes or watches, the amount raised by the participant will count as a benefit and will be taxable at the standard rate, unless the event qualifies for the fundraising exemption.

HMRC doesn't, however, consider the following to be benefits:

  • free training and health advice
  • a free T-shirt, running vest or similar that clearly portrays the charity the individual is taking part on behalf of
  • free massages and support for physical well-being during the event
  • free pre-event meeting, which may include free professional advice or support, a simple meal, energy drinks and encouragement from the charity and other participants
  • free post-event meeting, which may include medical treatment or advice, changing facilities, light refreshments and gives the charity the opportunity to thank participants

Registration fees

Some charities require individuals to pay a registration fee or insist that they raise a minimum amount of sponsorship before they can take part in the event. This is effectively an entry fee and is taxable at the standard rate, unless the event qualifies for the fundraising exemption. Any payment in excess of the minimum amount can be treated as a donation and outside the scope of VAT.

Minimum commitments

If you ask individuals to 'pledge' or 'commit' to raise a certain amount of sponsorship, but don't insist on any payment before allowing them to take part in the event, the total amounts raised count as donations and are outside the scope of VAT. You can encourage individuals to pass on sponsorship money as they receive it, but can't insist on receiving a certain amount before allowing them to take part.

Prizes

Some charities offer prizes to top fundraisers. These are not benefits for VAT purposes and do not affect the VAT treatment of income from participants.

For detailed guidance on the VAT liability of supplies made at sponsored events in the UK and charity challenge events see paragraph 5.9.3 and Section 10 of VAT Notice 701/1 Charities.

Go to VAT Notice 701/1 Charities

Read more about the Tour Operator's Margin Scheme in VAT Notice 709/5

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Contacting HMRC Charities

For more help you can contact HMRC Charities by phone, email or post.

Contact details for HMRC Charities

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More useful links

How VAT applies to charities and not-for-profit organisations

How Gift Aid applies to adventure fundraising events

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