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Promotion is very important for any organisation - many charities recognise the benefits of employing the services of a Payroll Giving PFO to promote their cause and recruit new donors. A PFO is a commercial organisation, in some cases owned by charities, that promotes Payroll Giving for various charities; they are paid a fee by the charities if support is generated. A professional fundraiser can work with your organisation on all aspects of running a workplace campaign to your employees. Most PFOs belong to the Association of Payroll Giving Organisations (APGO) that regulates their conduct.
Most organisations are also associated with the Institute of Fundraising and are bound by the Institute's code of practice. In particular, while they are usually paid by one or more charities to promote Payroll Giving for the benefit of those charities, they are required to help your employees to give to any charity they choose.
